M&A deal support and workflow automation for US advisory firms
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Case study

How we automated email discovery, enrichment and deliverability checks across multiple platforms for a deal origination team.

Industry
M&A advisory and deal origination
Service
Custom AI agent · workflow automation · API integration
Engagement
Client-specific automation
Client
Confidential
Executive summary

One automated workflow in place of five manual steps across several platforms.

We built a custom AI agent for an M&A client to discover, enrich and verify business email addresses for deal origination and outreach.

The client’s team moved between Apollo, third-party verification services and several websites, retrieving information by hand, running checks and consolidating the results. The agent connects these steps into one process: it searches online first, falls back to Apollo only when needed, then routes each address through verification and bounce classification, and returns a consolidated list showing which addresses are classified as working.

The challenge

What the client needed

In deal origination, finding the right person is only half the job; a usable email address matters just as much. The existing workflow ran across disconnected steps:

The manual workflow

  1. 01Search for contact information online
  2. 02Use Apollo when other sources come up empty
  3. 03Move to external platforms to check deliverability
  4. 04Investigate bounces to separate soft from hard bounces
  5. 05Consolidate everything into a final list of usable emails
01

Unnecessary enrichment costs

Apollo credits were used even when an address was already available online.

02

Repetitive manual work

Users switched platforms, copied data, ran checks, interpreted results and updated lists by hand.

03

Fragmented results

Discovery and verification lived in separate systems, with no single view of which emails were usable.

Our approach

One agent, one workflow, five automated steps

We designed a bespoke agent around the client’s origination workflow. Rather than simply connecting two platforms, it orchestrates discovery, fallback enrichment, verification and bounce classification in sequence.

01Contact inputNames and companies to research
02Online searchPublic sources first
If not found03Apollo fallbackPaid enrichment, used selectively
04Email verificationBounceback, VeriMail
05Bounce classificationSoft or hard, where needed
06Consolidated results
  • Working
  • Bounced or invalid
  • Inconclusive

Apollo is a fallback, not the first step, so paid credits are used only where online search comes up empty.

  1. Step 01

    Online email discovery

    The agent first searches online sources for the professional email address, so information already available is used before any Apollo credits.

  2. Step 02

    Apollo fallback enrichment

    Only when the online search comes up empty does the agent query Apollo for the contact.

  3. Step 03

    Automated email verification

    Each address is routed through the client’s verification services, including Bounceback and VeriMail, with no manual checks.

  4. Step 04

    Bounce classification

    Where an address is non-deliverable or inconclusive, the agent separates soft and hard bounces where the data supports it.

  5. Step 05

    Consolidated output

    Results come back as one structured list with a final status column showing which addresses are classified as working.

Key deliverables

What we delivered

DeliverableBusiness purpose
Online email discovery workflowPrioritise publicly available contact information
Apollo fallback integrationUse paid enrichment only when discovery is unsuccessful
Email verification orchestrationRoute addresses through the configured verification services
Bounce classification workflowDistinguish supported soft-bounce and hard-bounce outcomes
Consolidated contact outputBring discovery and verification results into one view
Final email status fieldIdentify addresses classified as working for outreach
Client-specific workflow logicAlign the automation with the client’s M&A process
Outcome and client impact

What changed for the team

Fewer Apollo credits used

Searching online first makes Apollo a fallback rather than the first step, saving credits for contacts where it adds value.

Less platform switching

The agent runs the discovery and verification sequence, so researchers no longer copy addresses between systems.

Faster contact research

Routine data handling is automated, leaving more time for target research, relationships and outreach strategy.

Consistent email classification

One structured output separates working addresses from bounced, invalid or inconclusive ones.

Built around the existing stack

The client kept its tools; we built the agent around its established workflow and configured services.

Is a repetitive workflow slowing your deal team down? We’ll find the automation opportunity and build the agent.

Discuss your workflow

These benefits describe the intended operational impact of the workflow. No specific credit savings, time savings or deliverability improvements are claimed, because measured results were not provided.

What else we build

Beyond email: AI agents across the M&A workflow

The same approach automates other repetitive, multi-step work in a deal, each agent built around your systems, business rules and approval steps.

Target research

Collect and structure information on acquisition targets.

Buyer identification

Build and enrich buyer lists for sell-side mandates.

Financial data processing

Extract and organise data from ledgers, trial balances and statements.

Due diligence

Organise documents and pull out key financial and operational information.

Outreach automation

Prepare contacts, personalise outreach and track activity.

Deal documentation

Draft structured documents and organise transaction materials.

Why it matters

Why this engagement matters

M&A teams rely on several specialised tools to complete a single workflow. Each tool has a purpose, but moving information between them by hand adds friction and cost, and eats research time.

We build custom AI agents that coordinate existing tools, automate the repetitive steps and produce structured output that matches how the team actually works. This engagement turned a specific operational bottleneck into a tailored automation for deal origination.

Is a repetitive workflow slowing your deal team down? We’ll find the automation opportunity and build the agent.

Discuss your workflow

Or email harsh.jindal@valcoreanalytics.com